Admittedly I'm a sucker for the most beautiful and elegant user experiences. Poetically timed animations, great color palettes, emotion evoking brand elements, minimalistic and clean UI components that evoke emotion are all various aspects of a great user experience. 

Within design and product teams, one of the fundamental yet frequently overlooked distinctions is the clarity surrounding UX (User Experience) and UI (User Interface), how they interrelate, and how to effectively attain them.